Since the early 2000's, the day after Thanksgiving, commonly known as Black Friday, has opened the holiday shopping season floodgates. Some characteristics of the day have remained the same over the last decade while other aspects of the holiday have evolved due to technology and consumer preferences.
In the United States, most are very familiar with the infamous Black Friday and Cyber Monday shopping holidays. But did you know that the Chinese participate in a similar online shopping frenzy day? The one day e-commerce holiday, known as Singles Day, will push logistical networks to the brink as many Chinese citizens will purchase gifts online for themselves in celebration of being single.
During 2015, e-commerce sales are expected to top $300 billion USD. This increase in internet shopping is changing the way businesses plan and execute supply chain strategies. Previously, Cyber Monday and Singles Day (China) were two specific days when retailers had to plan for an increase in internet sales. Now, however, businesses are being forced to restructure their supply chains to accommodate for next day shipping. So how does this evolution in internet sales affect the way shippers plan their import shipments? Now, more than ever, a strong relationship with transportation providers is vital to supply chain success.